A SPACE FOR EXLPRING SUSTAINABILITY, CREATIVITY, AND CULTURE THROUGH ENGAGING STORIES AND INSIGHTS

THE NOTEBOOK

Black Pencil Mushroom by Sezer Ali
Black Pencil Mushroom by Sezer Ali

SUSTAINABILITY

The fungal renaissance for a symbiotic future

Discover the revolutionary potential of mycelium: a sustainable, eco-friendly material from mushrooms that's transforming industries and tackling environmental challenges. Dive into the mushroom revolution today!

MARKETING TRENDS

How advertising has evolved with technology and culture

Discover how the advertising industry transformed from traditional print and TV ads to innovative digital strategies, influencer marketing, and symbolic branding. Learn how brands adapt to new technologies and societal shifts to build trust and connect with modern audiences.

A television set and a television
A television set and a television

Fruit body

Mycelium